HUGH'S ROOM LIVE

PRIVATE RENTAL STRATEGY

To develop a new revenue channel for Hugh’s Room Live by growing the number and scope of daytime rental agreements.

To capture new revenue, Hugh's Room Live will first need to make modest investments in new media. This will include hiring a photographer and videographer to capture the venue in its best light. 

New media will be essential to communicating value for this purpose as well as satisfy media needs by the social and marketing teams moving forward.

Also, the pursuit will require investments in a new web pagecustom print material and menu programming available to potential renters.

PHOTOGRAPHY / $450

VIDEOGRAPHY / $1100

 

WEB PAGE DEVELOPMENT / $180

 

BROCHURE / $210 (design) + $250 (print)

 

CATERING SERVICES MENU / $90 (design) + $150 (print)

While we continue to develop our brand identity, for the purpose of private rentals, we will focus on only the most essential elements that the community already identifies with Hugh's Room Live. 

These features will be the target of our new media purchase. 

While food services will be organized on a package basis, the majority of rentals will be custom for the event. Pricing will vary based on occupancy, day of the week and use of additional services.

MONDAY - WEDNESDAY

$750

THURSDAY / SUNDAY

$1000

FRIDAY / SATURDAY

$1500

Our catering menu, costed and created by Rebecca Wagner, is available here. Catering services  are guided by occupancy and budget. For each tier of occupancy, three tiers of food services will be made available, $20 / $30 / $40  per person.

0-50 PEOPLE

$20 / $30 / $40

50-100 PEOPLE

$20 / $30 / $40

100+ PEOPLE

$20 / $30 / $40

These items speak to the key elements of our business that will be made available to guests, but are by no means required. These services carry premium pricing to cover variable costs incurred by the time and preparation of each rental agreement. 

BAR SERVICE

starting at $100 *

SOUND SERVICES

starting at $150 *

WINE PAIRING

starting at $39 / person *

Trifold Brochure Mock-Up *

While the venue can be used for an endless variety of rental styles and agreements, our focus should be on the following events. 

As a new revenue stream, any projection will be wildly unpredictable without a timeline and marketing strategy to communicate our rental services to the public. 

HOWEVER, if the venue is able to acquire new media, develop a web page, build a brochure and have our services customer-facing by October 1, the club should be able to capitalize on the Christmas season and secure 2-5 rentals over the holiday season. This experience will test operational ability to execute custom rental agreements and guide our costing, both of which should inform our strategy moving into 2019 where we can market more effectively.